I'm a creative strategist with over two decades of experience spanning design, brand and marketing leadership. Today, I direct all marketing, communications and PR for Kent State University's College of the Arts – leading a team and overseeing strategy across multiple units, from the Schools of Art, Music, Theatre and Dance, and Fashion, to the KSU Museum and three summer arts programs.
My work sits at the intersection of creative execution and operational strategy. I've built campaigns that grew event attendance from 102 to over 1,300 in a single event series, led sponsorship and PR efforts that brought national media coverage, and built marketing systems and infrastructure from the ground up where none existed before. I care as much about the visual and creative outcome as I do about whether the underlying strategy actually works.
Before stepping into leadership, I spent years as a designer at Herip Associates, a boutique design and marketing firm, and as an independent designer – working across print, web, brand, social and performing arts. That foundation still shapes how I lead today, with an eye for craft and a belief that good design and good strategy are never separate conversations.
At the core of my endeavors, the goal remains the same – to use imagination, skill and experience to bring ideas to life, help people and organizations tell their stories authentically and intentionally, and have a little fun along the way.
I do my best work with people who value the same things I do: thoughtful design, meaningful experiences, curiosity and turning ideas into reality.
View my work or connect with me on LinkedIn for the full picture, including my résumé and additional project examples.
I love having the opportunity to learn what clients are passionate about and HELP THEM TELL THEIR STORY - AUTHENTICALLY & INTENTIONALLY
Want to see who I have created solutions for? Check out my list of Clients.
A Bit More About Me:
My childhood dream was to…
Be helpful to others and spread joy; become a veterinarian, pediatrician, or an animator.
Simply can’t live without…
Family, Friends, Pets... and Disney!
Finding inspiration out of the studio...
I am an animal lover who likes to read, is learning how to cook, enjoys the outdoors, hiking & yoga, and I especially love spending time with my family.
Be helpful to others and spread joy; become a veterinarian, pediatrician, or an animator.
Simply can’t live without…
Family, Friends, Pets... and Disney!
Finding inspiration out of the studio...
I am an animal lover who likes to read, is learning how to cook, enjoys the outdoors, hiking & yoga, and I especially love spending time with my family.
