BrandING
Scope of Work:
Brand Identity System, Brand Collateral Material, Advertising, Event Promotions, Multi-Part Website, Email Markting, Social Media
Team: Herip Associates
Team: Herip Associates
The Classic Car Club of America (CCCA) is a unique car club dedicated to the collection, preservation and enjoyment of the world’s finest automobiles manufactured from 1915 to 1948. The CCCA needed to increase their membership, awareness and revenue. As lead designer and project manager, I worked with the team at Herip Associates to develop a marketing program to reach all age groups and target car enthusiasts.
The CCCA website was redeveloped to be a valuable source of timely information, solicit memberships, showcase cars and comradary. The site quickly evolved into three integrated sites – a custom built public site, members only site and administrative site to manage an extensive database.
To achieve a unified brand the Club’s logo was updated while collateral material, advertising, email marketing program and website were all created. The implemented marketing program has proven to be an on-going success.
