Scope of Work: Brand Strategy, Collateral, Advertising, E-Commerce Responsive Website, Email Marketing, Promotional & Packaging
Team: Herip Associates
Heritage Farms is a 170 year old working farm with a rich family heritage. The Farm welcomes guests to visit this unique place and create their own special memories and traditions during all seasons of the year. Heritage Farms sought to increase public awareness of their argritourism offerings, while ultimately increasing their product sales and attendance.
We developed a storytelling approach to their marketing program that provided guests information on all the Farm has to offer throughout the year. A flexible graphic system was used to unify the brand while giving each event and offering its own unique feel. The Heritage Farms website was redeveloped to be mobile friendly and focus on event and product information. Photography is used throughout the site to give visitors a sneak peek of  what they will enjoy on the Farm. The site also allows for online advance ticket sales and gift certificates. An advertising program, collateral materials, promotional items and email newsletters were also created to increase public exposure.
The partner relationship with Heritage Farms spans decades. During that time I worked closely with them every step of the way to continually learn their needs and evolve their brand, marketing materials and website.
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