Brand Program
Scope of Work: Collateral, Web Banner Advertising, Responsive Website
Team: Herip Associates
Lares Corporation is one of the largest manufacturers of new and remanufactured power steering gears, manual steering gears, power steering pumps, power and vintage steering components in the U.S. Lares Corp. sought to improve their brand presence, create consistency across applications and improve search results for individual parts and in general.
As lead designer I worked with the team at Herip Associates to develop the standard brand elements to be used on all marketing materials in order to establish a consistent look and feel across all forms of media. A strategic development plan of new website sections was implemented to impact search results.
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